lobotomy inverse: The Best Small Business Marketing News & Blog Posts of the Week ...

This post is meant to be helpful for all levels of SEO expertise. You can also find DIYSEO posts classified by level of expertise on the following pages:

Are you surviving? Google?s new privacy policy, algo changes and a few other dramas seemed to keep the SEO and marketing industries buzzing this week. But, whether you were trying to keep up on the latest hoopla, or trying hard to ignore it, it was pretty tough to keep up with all of the interesting posts and news items going live this week and still getting everything done.

Once again, we?ve found a great list of posts you might have missed this week. What topics did they cover? Everything from PPC and ad retargeting, to Google analytics and mobile sites, and all topics we don?t normally include here.

Beginner SEO and Marketing

TheFiveSocialMediaToolsYouNeed: MonitoringTools ? Tools! Shiny, fancy tools! This isn?t a full list of tools, though. This one looks specifically at tools you can use to monitor your favorite social networks and how you can use them effectively. If you?re just getting started with Social Media marketing, or even if you?re just a new business in the online world, have a look at this one. Not only can they save you time and money, but they?re also important for reputation management.

UnderstandingGoogleAnalytics ? Michelle Harrington of Emagine Web Marketing shared some great videos about Google Analytics that she found this week. They?re brilliant and an excellent library of information, if all the graphs, numbers and words are getting a bit confusing.

Google+ OptimizationVSCommunityBuilding: Pros & ConsofGoogleSPYW ? Now that we?ve had some time get a look at Google+, SPYW and how they work, we?re starting to get a pretty good idea of how to use them. Lee Odden has been using it as well and has compiled a great list of pros, cons and tips for the network.

Intermediate SEO, Marketing & Business Tips

MarketingConcept: WordsThatWorkinHeadlines ? It doesn?t matter whether you?re writing a blog post, an email, a book, or what you?re writing, the headline absolutely has to be spot on. If it isn?t, the rest of the content probably won?t matter because most people won?t read it. This quick post has a great list of words you might like to use in your next headline.

ArePPCAdsFollowingYou? ? Ad retargeting. If you haven?t heard about it before, it?s definitely something you?ll want to know about, as a user and a site owner. There?s even a bit of controversy surrounding this technique for added interest and entertainment. And speaking of PPC, you might want to have a look at Business.com?s5 Must-HavesforYourPPCOptimizationToolkit and Deluxe Small Business Blog?sAmericanBusinessesUptheAnteWithpaidSearch.

LearnFromthePros: MobileSitesYouJustCan?tHate ? We?ve had tons of posts in our weekly roundups that look at how you should set up or use a mobile site, but we?ve had very few examples of good mobile websites you can use for inspiration and information. We?re rectifying that today with this post from Colleen Corkery of Vertical Response.

BloggerRelations: PushorPull? HowtoGetBloggerstoMentionYourBrand ? Blogger outreach programs are a popular way to get links and attention, but it?s not as easy as you?d think. There?s a bit of an art to it, and Lee Odden shared his secrets to help you conquer the blogosphere.

Advanced SEO, Marketing & Business Links

EssentialShiftsinOnlineMarketing: AreYouOnBoard? AreYouOptimized? ? You always hear things like ?get to the first page in Google?, ?be seen?, ?get found?, but is that really what you should be focusing on? On a slightly-related topic, check out Small Business SearchMarketing?sSEO: AreyouRelevant? Or, AreYouVital?

TheResultsAreIn! TakeawaysFromVREmailTests: CTAEdition ? If you?ve been considering email marketing, or are doing it already and looking for ways to make it beter, you might find the testing Vertical Response did on some of its emails. Some great ideas and thoughts here that we hope you?ll be able to use in your own campaigns.

HowtoImproveResultsWithAdWords & SEOData ? SEO and PPC are both valuable, but what if you could improve the results of both? You can, if you combine the data. Lior Levin of Orange Soda has six ways you can do just that and greatly improve campaigns in both marketing mediums.

Great Posts Published This Week Everyone Should Check Out

GoogleMakesBusinessPhotosSelf-Service ? No, Google isn?t moving into the photography market. At least, not quite. They?re connecting photographers with small business owners to help both parties make money and improve their marketing. This week, the search engine opened up the program and made it all self-service, so if you own a brick and mortar store or office, you may want to have a look.

Google?sAbove-the-FoldAlgorithmChangeWillPenalizeManySites ? For a while now, Google has been using the number of ads on a page as quality indicator. Now, however, the search giant has taken this one step further by assessing the amount of ad space above the fold. If you missed this announcement, you may want to catch up on the news over at iNeedHits and have a look at your online properties to see if you?ve been affected.

BingWantstoBecomea ?Doing? SearchEngine ? This week Bing decided that the best way for them to gain some ground on Google in terms of market share is to relaunch as a search engine for ?doing?, rather than ?deciding?. Interesting newsy tidbits here, for sure. It will be great to watch them and see what happens.

Google?sPandaUpdatesExplainedinImages ? The Panda Update certainly isn?t new, but it?s had so many tweaks and updates, it?s virtually impossible to understand what?s going on, if you haven?t been following it closely. To help you understand it all, Rene LeMerle posted what we thought was one of the best infographics (and posts on Panda) we?ve seen. It?s easy to understand and not too bad to look at, either.